Evaluating an Affiliate Site is a Two-way Process
Affiliate marketing is one of the biggest and most profitable businesses you can get into, and making sure the affiliate site of your chosen advertiser is compelling means the difference between a few dollars in profits and thousands of dollars in commissions from them. Of course, when we say affiliate site we are not just talking about the advertiser here. YOUR site is also an affiliate site that the advertiser would normally want to check before they agree to include you in their affiliate partner program.
If you are new to the world of affiliate marketing, the most effective way for you to evaluate a site is to ensure that their products and/or services are things you are familiar with or at least have read about. For instance, payday lending is the business of Mypaydayloan.com and as such, looking at their site is easy as who by now has not heard of payday lending?
The Mypaydayloan.com affiliate site is very inviting and has a high Google page rank, again giving you the confidence that this affiliate site is one that turns visitors into buyers (which is exactly what you want). For marketers, the specific Mypaydayloan.com affiliate site page clearly mentions their payouts. In fact, Mypaydayloan.com offers one of the highest payouts in the payday loans industry! What more can you ask from an affiliate site?
As mentioned, your website is also an affiliate site that advertisers would sometimes want to look at before they allow you to be a part of their affiliate program. So what do you need to do to ensure that your affiliate site is affiliate program worthy?
Firstly, please ensure that your affiliate site corresponds to the affiliate program you are marketing. It really won't do to have a paintings-related site and then have a Mypaydayloan.com banner or ad link there. No, for the highest potential number of affiliate site clicks, your website needs to be somehow related to the affiliate site of the advertiser.